PM pulls ad campaign luring expats back to Israel

03.12.2011                      07.Kislev. 5772                      Wajeze

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PM pulls ad campaign luring expats back to Israel

American Jewish groups angered at ads that attempt to convey message that families of expats will lose Israeli identity in Diaspora.

Prime Minister Binyamin Netanyahu is canceling an ad campaign aimed at luring Israeli expatriates home that some American Jews have found offensive.
The ads, produced by the Ministry of Immigrant Absorption, attempt to convey the message that the children and families of Israeli expats will not have Israeli identities if they stay in the Diaspora. This week, the Jewish Federations of North America called the ads "insulting", and the head of the Anti-Defamation League said they were "demeaning"….