Rami Levi not taking any crap from Pampers

28.02.2012                      05.Adar. 5772

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Rami Levi not taking any crap from Pampers

'With the price Pampers demanded, I would have to have sold their diapers for over NIS 45 [a package] or even more than NIS 50,' says Rami Levi, after decision to remove Procter & Gamble's Pampers diapers from his supermarket chain.

Rami Levi has decided to remove Procter & Gamble's Pampers diapers from his supermarket chain, Rami Levi Shivuk Hashikma.
"With the price Pampers demanded, I would have to have sold their diapers for over NIS 45 [a package] or even more than NIS 50. Huggies at least has sales sometimes, like now for NIS 39.50 for preferred customers; but Procter & Gamble wanted to be tough and not do sales. So thank you very much, but no thanks," said Levi yesterday….