Small chains to sell cheap dairy

02.12.2011                      06.Kislev. 5772

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Small chains to sell cheap dairy

Seven private retailers join forces to take on Tnuva with HaMutag private-label cheeses, made in Israel and imported.

A group of seven private retail chains are joining hands to produce a private-label brand of dairy to compete with the giants Tnuva, Strauss and Tara – and sell for some 15% to 25% less, the retailers vow.
They plan to launch their private-label dairy products in the first quarter of 2012….