Back to the Future / Pulling in anchors

22.12.2011                      26.Kislev. 5772                       Channuka 2

Feature:

Back to the Future / Pulling in anchors

The Zim building in Haifa's lower city helped herald a renewal effort in the 70s. With the firm since decamped, the city is hoping a new look will help breath life into the area.

The administrative headquarters of the Zim shipping company in Haifa's lower city, built in 1970, can be seen easily from just about every place on Mount Carmel. Its long broad sides, 10 stories high, bore the company's logo in giant blue and white letters: on one side in English and on the other in Hebrew.
The building essentially served as an enormous advertisement marking the power of one of the largest shipping companies in the world. Ships arriving in the port, train passengers and passers by simply couldn't miss it….