Beware the low-hanging fruit

03.02.2012                      10.Schwat. 5772

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Beware the low-hanging fruit

Dried fruit may seem like a healthy snack option, especially at Tu Bishvat, but a closer look shows it's not so cut and dried.

Tu Bishvat arrives next week and Israelis have been stocking up, buying dried fruit by the ton in advance. Alongside the traditional offerings – dates, apricots and raisins – shoppers can find exotic tropical dried fruits, from green slices of kiwi to orange mango and papaya and yellow-to-brown pineapple, tempting passersby at kiosks and market stalls, and piled up in a rainbow of colors to buy by weight at health-food stores.
Marketing company Leiman Schlussel estimates that consumption of dried fruit increases by 30% in the month of Tu Bishvat compared with other months of the year. The company also estimates that 90% of the dried fruit changing hands is the traditional sort, not the exotic offerings….