BGU: Use Israelis’ vanity to fight dangerous sun exposure

11.10.2011                      13.Tischrei. 5772

Gesundheit:

BGU: Use Israelis’ vanity to fight dangerous sun exposure

Skin cancer among Jewish population of Israel is among highest in the world; sunbathers more likely to respond to warnings that sun causes wrinkles.

Sun worshippers who care more about getting a tan to look attractive than the danger of skin cancer are more likely to beware if reminded that long-term tanning produces ugly wrinkles.
A new study at the Health Sciences Faculty and the Management Faculty of Ben-Gurion University of the Negev has shown that stressing aging from sun exposure is more effective than talking about melanoma….