Blinded by the price

06.05.2011                      02.Ijar, 5771                      Tag 17 des Omer

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Blinded by the price

Stores have discovered the group-buying game.

Spring is the usual time to buy fashionable new sunglasses ahead of the summer glare, and the retail chains offer a range of tempting bargains to lure you in. "30% discount for single pair," "buy one and get two free," they coo.
Erroca went one further, launching a campaign promising to sell leading brands Emporio Armani, Tommy Hilfiger and Lacoste cheaper than at the duty free. But after the advertisement was broadcast by radio, the watchdog ordered it pulled. Rival chain Opticana had complained, pointing out these brands aren't sold at the duty free to begin with, and therefore, Erroca was misleading the public….