03.02.2012                      10.Schwat. 5772

Leser-Werbung:

Budding Israeli copywriters dream up cutting-edge Haaretz campaigns

In an exhibition co-sponsored by the Habetzefer copywriting school and Haaretz, flashy new ads try to sell the newspaper to Israeli readers in their 20s and 30s.

A school project by Gal Bracha, an Israeli copywriting student, won first prize in an exhibition jointly set up by the Habetzefer school of advertising, in which students were asked to present ad campaigns for Haaretz….