01.12.2011                      05.Kislev. 5772

Tourismus:

Eilat relaunches itself as upmarket destination

Tourism Ministry and Eilat Municipality declare their aim to make Eilat “capital of the Red Sea”.

The Tourism Ministry and Eilat Municipality launched their rebranding of the southern resort city Wednesday, declaring their aim to make it the “capital of the Red Sea”.
Pointing to the flight of European tourists from the Sinai amid political upheaval, they said now was the time to bring those tourists to Israel by promoting Eilat as the only Western resort town on the Red Sea, and as an upmarket alternative. In addition, they hope to sway Israelis to visit more often by reducing the cost of package deals….