07.07.2011                      05.Tammus, 5771

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Firms slash food ads in wake of cottage cheese protest

Israel's three major dairy producers – Tnuva, Strauss and Tara – reduce their advertising budgets for dairy products by 83%.

The recent consumer protest over cottage cheese prices has led not only dairy producers to slash their advertising budgets, but other food manufacturers as well.
In the last two weeks, the country's three major dairy producers – Tnuva, Strauss and Tara – reduced their advertising budgets for dairy products by 83%, from a collective $5.7 million for the period last year to $982,000 this year….