20.03.2011                      14.Adar ll, 5771                       Purim

Lebensart:

Food bloggers show their worth

Tel Aviv eatery invites writers to put online recipes where their readers' mouths are.

Food bloggers who publish recipes, articles, reviews and recommendations on the Internet have turned into a driving force in the food world. Restaurant owners invite them to eat and companies send them products, so that a noticeable amount of commercialization has started to spoil the freshness of some.
The Cordovero Bar in Tel Aviv, which prides itself on its menus, has taken up the gauntlet and begun a project called "from the keyboard to the kitchen"; every Tuesday a blogger enters the bar's kitchen and serves diners a tasting menu. Prices are reasonable, from NIS 25-55….