19.07.2011 17.Tammus, 5771 Fasttag im Tammus
Green building standards, like the Environmental Protection Ministry's public service broadcasts urging a change in consumption habits, are currently directed mainly at the well-off.
Last week Environmental Protection Minister Gilad Erdan continued on his dizzying journey to make Israeli society more environmental. A few days after announcing his intention to try to change consumption habits so that Israelis will buy fewer products that are not really essential, together with other ministries Erdan launched an advanced standard for green construction. This standard is supposed to make living in new homes and homes undergoing renovation more frugal in terms of electricity and water consumption.
Praise is due to Erdan for not having stopped at confronting the wasteful and polluting consumption culture, but also for trying to change it. However, a number of disturbing questions arise with regard to the increasing gap between those who are able to choose what to consume and how green their homes will be, and those who find it hard to buy the most basic commodities or live in homes of their own….