03.10.2011 06.Cheschwan. 5772 Ta'anit BH"B
Non-Hebraic names had been all the rage. Now being trendy means reverting to names of yore.
In an episode of "London, Corner of Ben Yehuda" that aired two years ago, veteran journalist Yaron London joined a group of copywriting students at Azrieli Center to test the appeal of various made-up brand names.
"Which beer would you buy, Shetzef (torrent) or Schwartzkopf?" he asked a passerby. "Schwartzkopf" was the immediate reply. Others clearly favored Sherlock beer and Greenwich perfume and gave thumbs down to Bustan (orchard ) perfume….