Israel reverses decision on new Olympic mascot over public outcry

14.03.2012                      20.Adar. 5772

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Israel reverses decision on new Olympic mascot over public outcry

Food giant Osem reportedly paid the Olympic committee NIS 150,000 for its cartoon baby to appear in Olympic Committee events.

The Olympic Committee of Israel reversed its decision to make the "Bamba baby" the official mascot for the 2012 Olympic team, following public outcry over the decision in recent days.
Osem, the maker of Bamba, the popular peanut-based snack said: “A month ago, the Olympic Committee of Israel contacted Osem with an offer for a promotion that would make the Bamba baby the mascot of the Israeli team for the 2012 Olympic Games in London."…