21.02.2012                      28.Schwat. 5772

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Israeli supermarkets rush to sell Strauss candy in wake of consumer unrest

Protest starts when a consumer uploaded a photo to Facebook showing the company's Pesek Zman candy bars cost more than twice as much in Israel as they do in New Jersey.

Supermarket chains up and down the land scurried on Monday to slash the price of Strauss Group candy bars as a consumer protest ratcheted up against the beleaguered food manufacturer. Israel's largest supermarket chain, Super-Sol, moved up its Purim holiday candy sale on Strauss chocolates. Mega, ABA Victory and Rami Levi Shivuk Hashikma lost no time announcing special deals for the bars, including Pesek Zman, the favorite that triggered the latest bout of consumer-corporation spatting.
Strauss was the focus of a consumer protest starting late last week when a consumer uploaded a photo to Facebook showing that the company's Pesek Zman candy bars cost more than twice as much in Israel as they do in New Jersey, despite the expenses involved in export and shipping to the United States….