14.04.2011 10.Nisan, 5771
Young innovators, such as The Maccabeats, use new media like YouTube to explain and celebrate Judaism.
If you’re a Jew, you know other Jews. And if you know other Jews and have an e-mail address, not to mention a Facebook page, chances are very good that you’ve been part of the newest Jewish phenomenon: the forwarding of viral Jewish holiday video links.
Videos – with greatly varying production values – dealing with Jewish holidays (usually in a humorous way), have been around for a few years. But ever since Yeshiva University’s a cappella group The Maccabeats’ “Candlelight” video parody of Taio Cruz’s “Dynamite” got over 5 million hits on YouTube, the field has exploded – with self-appointed parodists, songsters and court jesters getting in touch with their inner-kosher hams….