14.06.2011 12.Siwan, 5771
Greenpeace campaign against the destruction of Indonesian Mixed Tropical Hardwood prompts Ken-Barbie break-up at Diezengoff Center.
Two human Barbie dolls, one dressed in an elaborate pink ball gown and another in a strapless purple cocktail dress paraded with cardboard pink chainsaws outside and in the Toys ‘R Us store in Tel Aviv’s Dizengoff Center on Sunday morning as part of a global Greenpeace campaign against Mattel and other toy companies currently using pulp from rain-forest trees in their packaging.
The life-size replicas were taking part in an international effort to get Mattel, makers of one of the most iconic dolls in the world, to cut off ties with Indonesian company Asian Pulp and Paper (APP: a group of Sinar Mas companies), which Greenpeace says is using Mixed Tropical Hardwood in its pulp. Barbie is not the only offender, however, according to Greenpeace – other major toy suppliers creating packaging materials through APP include Hasbro, Disney and Lego, the group said. In Israel, one of the more specific targets, however, is Sakal, the company that distributes Mattel toys, among others, here….