Material success

11.06.2011                      09.Siwan, 5771                      Beha'alotcha

Wirtschaft:

Material success

‘Made in China’ labels may be ubiquitous in our shopping malls, but one Israeli textile company, Offis, is defying the odds with a remarkable rags to riches story.

If not for the pungent smell, one might think this was an amusement park in the middle of Azor. Giant colorful wheels move from side to side, creating a harmony of sounds and shades. Every so often a steam boiler lets out a loud roar, emitting a thick puff of vapor.
Water, vinegar and whitening substances treat one of the wheels, turning it completely white. Another giant wheel is being burned with fire from the inside. Then cheerful flowers are attached to it and, like a festive bouquet, it is sent on its way. The people making sure this all happens at the right pace appear quite happy….