22.01.2011 17.Shevat, 5771
Cafe Joe, which had earned a name for itself among coffee connoisseurs in Tel Aviv, has opened a kosher branch in Jerusalem.
It’s a fairy tale success story that sounds almost too trite to be true.
When it was established in 1997, Cafe Joe was not much more than a small neighborhood coffee shop on Hahashmonaim Street in Tel Aviv, dishing out steaming cups and cinnamon buns to the local populace. The thing that set our protagonist apart, however, was that while other cafes were sticking to stock espresso beans, the owners of Cafe Joe, David Klein and Dov Goldfarb, decided to grind and roast their own secret blends in the belly of the shop….