06.12.2011 10.Kislev. 5772 Gebet für Regen
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It's cheaper to insure young and healthy, and the make a better image, so they – and not elderly – are more often in health ads.
As it’s cheaper to insure the young and healthy, and makes for a better image, the health funds rarely portray the elderly in their marketing campaigns.
Good-looking couples with young children are almost always displayed instead. The dearth of older people in the insurers’ advertising was the reason for complaint on Monday by Health Ministry Deputy Director-General Yoel Lipschitz, who supervises the health funds….