Put elderly in health fund ads, says ministry

06.12.2011                      10.Kislev. 5772                       Gebet für Regen

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Put elderly in health fund ads, says ministry

It's cheaper to insure young and healthy, and the make a better image, so they – and not elderly – are more often in health ads.

As it’s cheaper to insure the young and healthy, and makes for a better image, the health funds rarely portray the elderly in their marketing campaigns.
Good-looking couples with young children are almost always displayed instead. The dearth of older people in the insurers’ advertising was the reason for complaint on Monday by Health Ministry Deputy Director-General Yoel Lipschitz, who supervises the health funds….