Rami Levi can’t launch private brand due to spat, says partner

09.01.2012                      14.Tewet. 5772

Wirtschaft:

Rami Levi can't launch private brand due to spat, says partner

The first 500 products were scheduled to hit shelves within the next few months.

Supermarket mogul Rami Levi's plan to begin selling products under his own brand name has hit a snag, with a conflict with the brand's manufacturer threatening the entire enterprise.
Levi, who has a reputation for offering low prices, made the announcement about the brand name some six months ago, noting that his brand, Rami Levi Shivuk Hashikma, would be cheaper than the brands of competing supermarkets Mega and Super-Sol. The first 500 products were scheduled to hit shelves within the next few months….