Rami Levi’s new plan undercuts prepaid call rates

07.12.2011                      11.Kislev. 5772

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Rami Levi's new plan undercuts prepaid call rates

Phone plans generally cater to the poorest sectors of society, and Levi's prices drastically undercut the competition.

Of all the plans being offered by supermarket mogul Rami Levi's new cellular company, one may dramatically affect one of the largest, most neglected market segments: prepaid cell phone cards.
These phone plans generally cater to the poorest sectors of society, and Levi's prices drastically undercut the competition. The catch is that in order to use Levi's virtual network, which buys its talk time from established company Pelephone, customers need to own a 3G phone. These phones start at NIS 400….