Rebranding Israel’s image at J’lem tourism summit

29.05.2013                      20.Siwan. 5773


Rebranding Israel’s image at J'lem tourism summit

Tourism Ministry head of marketing: "We need visitors to realize that they aren't going from the airport to a battlefield".

Industry leaders emphasized the need to “rebrand” Israel as a tourist-friendly nation by debunking common misconceptions at the second annual Jerusalem Innovative Tourism Summit on Tuesday….