27.05.2011 23.Ijar, 5771 Tag 38 des Omer
Bins feature sculpted blossoming tree branches on front of cage; new design comes after complaints that bins were dirty, "didn't look good."
This week the nation’s streets have begun to grow some new trees – in the wiry metal shape of brand new recycling bins, the Beverage Containers Collection Corporation (ELA) announced on Wednesday.
Among the first municipalities to receive what ELA calls the “new look” – which features sculpted blossoming tree branches on the front of a more standard cage – are Jerusalem (getting 250), Rishon Lezion (150), Eilat (80), Tiberias (25), Rosh Ha’ayin (20), Azor (20) and Ma’alot-Tarshiha (15).
This first set of bins was designed by Chen Guiterman, as part of a larger ELA project to integrate more stylish bins tailored by Israeli designers throughout the streets. Guiterman’s design won first place in a September 2010 competition, while a design featuring a bin that looks like a giant squeezed wire mesh trash can came in second place, and one with an urban panorama came in third….