11.08.2011 11.Aw-Elul, 5771
Facelift won't bring back Haredi shoppers, ban will simply apply to new chain too, clarifies source near rabbis.
Hoping to regain traction among the Haredi community, the Blue Square retail group is rebranding its Shefa Shuk chain of supermarkets. The Shefa Shuk outlets are being renamed Zol B'Shefa and will sport new colors – red and black – rather than red and green.
Still, if Blue Square executives hope to regain the custom of ultra-Orthodox shoppers, they may be in for a disappointment….