Shefa Shuk no more: Boycotted chain renamed Zol B’Shefa

11.08.2011                      11.Aw-Elul, 5771

Boykott:

Shefa Shuk no more: Boycotted chain renamed Zol B'Shefa

Facelift won't bring back Haredi shoppers, ban will simply apply to new chain too, clarifies source near rabbis.

Hoping to regain traction among the Haredi community, the Blue Square retail group is rebranding its Shefa Shuk chain of supermarkets. The Shefa Shuk outlets are being renamed Zol B'Shefa and will sport new colors – red and black – rather than red and green.
Still, if Blue Square executives hope to regain the custom of ultra-Orthodox shoppers, they may be in for a disappointment….