02.12.2011 06.Kislev. 5772
Seven private retailers join forces to take on Tnuva with HaMutag private-label cheeses, made in Israel and imported.
A group of seven private retail chains are joining hands to produce a private-label brand of dairy to compete with the giants Tnuva, Strauss and Tara – and sell for some 15% to 25% less, the retailers vow.
They plan to launch their private-label dairy products in the first quarter of 2012….