Tantalizing treats

23.07.2011                      21.Tammus, 5771                      Matot

Feature:

Tantalizing treats

For an ice cream parlor with a difference, here’s the scoop on Tita in Tel Aviv.

In recent years Tel Aviv has become awash with various branches of the big ice cream parlor chains that are nearly always packed with children and grown-ups enjoying something cold in the summer heat. Tita, an independent ice cream store, offers a unique break from the same old flavors that can be found in all the other chains.
Entering Tita is like stepping into a a mysterious land where fairy tales are brought to life. From the thatched roof design inside, which is reminicent of Hansel and Grettel’s house, to the broomsticks and mirrors on the wall, this is no ordinary ice cream shop. The fairy tale theme comes into its own with the flavors, most of which have a name relating to a different character or story, such as Frog’s Kiss (Mint Choc-Chip) and Little Red Riding Hood (Strawberries and Cream). Etel, the Peruvian owner and brains behind the concept, says that she grew up on the stories and wanted to share her love for them in a creative way….