06.02.2011 02.Adar l, 5771
How do you transform something from being interesting and nifty to being hip and essential? Something worth waiting in line for? Pecha Kucha plays it cool.
Every four months, about 2,000 people gather inside Hangar 11 at the Tel Aviv Port for two hours, where they listen to short presentations by artists, animators, photographers, industrial designers, graphic artists, architects, musicians and other creative types with no defined profession. The event – which sells out within hours, leaving hundreds of disappointed people outside – is called Pecha Kucha.
Selling 2,000 tickets within a few hours is hardly commonplace. And all the more so because the event's presenters are not celebrities, pop stars, well-known actors or reality show veterans; they are, rather, artists who simply want to share some of their work with the audience….