The man behind the icons

01.10.2011                      03.Tischrei. 5772                      Haasinu

Feature:

The man behind the icons

As seen in his new eponymous book, the work of veteran artist and graphic designer David Tartakover embodies the events, personae and values that constitute contemporary Israeliness.

"'Tartakish' is not an official language in Israel, but nevertheless there are few Israelis today who do not speak it at some level or other. One doesn't learn Tartakish at a language school. It seeps into the mind through posters, books, pins, stickers and advertisements."
Thus human rights lawyer Michael Sfard describes artist, graphic designer and curator David Tartakover's contribution to culture, in a new anthology of his work from the past 40 years. "Tartakover" has long been a brand name in its own right, both here and abroad. Indeed, the new book, which features a broad, representative selection of the artist's graphic creations, is called simply "Tartakover." That name appears in bold white letters on the spine of the thick tome – about 500 pages in length – which has recently been published by Am Oved (in Hebrew )….