05.02.2011                     01.Adar l, 5771

Esskultur:

The new McFalafel… it’s not what you think

The writer endures a grueling taste test to determine how well a McDonald's brand falafel stacks up to the classic corner-store Israeli restaurant variety.

When McDonald’s, the world’s favorite fast-food chain and my personal favorite maker of French fries, introduced their McFalafel in Israel recently, it went by relatively unnoticed (save for the plethora of billboards plastered across the city announcing its debut). I think it’s safe to say, however, that the general consensus was “why would anyone go to McDonald’s to eat a food that is traditionally Middle Eastern?”
“Ew. That is disgusting. That is not falafel,” a teenage girl said to her group of friends as they walked past the bus stop where an advertisement for the new McFalafel was prominently displayed. …