The spin doctors of Chelm

20.07.2011                      18.Tammus, 5771

Feature:

The spin doctors of Chelm

This country has more spin cycles than a washing machine. Perhaps that's why we prefer cheese boycotts and tent city protests to tackling the big issues.

The cottage cheese boycott taught us to what extent the marketing world's manipulative values influence on our political culture. Like how to brand a product.
What was it about cottage cheese that managed to get Chelm in a tizzy, and not the extremist rabbis run amok, the Knesset's strange laws or the struggle over public health, which is dying because of lack of public interest?…