14.11.2011 17.Cheschwan. 5772
Advertisers fold to ultra-Orthodox pressure against 'obscene' poster campaigns.
At the end of the 1990s, during the time of the suicide attacks on the buses in Jerusalem, Haredi activist Rabbi Moshe Razhminsky telephoned Zeev Abramson, CEO of the Poster Media Israel advertising firm. "Moishe, how are you doing?" Abramson greeted the man known in ultra-Orthodox circles as "chairman of the national council for the prevention of obscene and abominable advertising in the Holy Land."
Abramson had had a long and complex relationship with the man who waged a relentless war on advertisements featuring women he deemed to be underdressed, and he knew that the telephone call did not herald good tidings. The country was reeling from the number of victims of the latest bombing, and Abramson thought that maybe the rabbi was showing good will….