Winter in Israel: High fashion after sundown

28.10.2011                      30.Tischrei. 5772                       Rosch Chodesch

Modeszene:

Winter in Israel: High fashion after sundown

Local fashion label Gertrud's new collection is inspired by the colors of twilight.

In the four years since she joined the design team of Gertrud, Shira Shir has tried to shift the image associated with the brand from sophisticated lingerie to an up-to-date fashion line.
"Once we were a lingerie center, but over the last few years that's changed," says Shir, 30. "We continue to supply these items to our clients, but in the collections we are showing now it's more important for us to understand the feminine body and resolve difficulties or problems with its proportions – to understand what cleavage is appropriate for each woman, to learn the strong and weak points of her body, what should be revealed and what areas are best covered."…