12.01.2011                     7.Shevat, 5771

Rezepte:

World of Mouth: Pongalo Pongal!

The column that brings you festivals from around the world; this week how do the people of the Tamils in India and Sri Lanka celebrate the harvest?

Although I have no proof, I would venture to guess that paint stores in Southern India do more business every January than at any other time of the year. Check out this commercial from the Asian Paint Company which features a man returning home to find his happy family and even more importantly, a freshly painted house.
The joyous (and at least in this commercial, paint-soaked) occasion is Pongal, the annual harvest festival of the Tamils in South India and Sri Lanka which takes place for four days starting on January 14. In addition to being a time to celebrate the annual harvest, it’s also a time to clean up and re-paint the house. Savvy marketing Asian Paint Company!….The joyous (and at least in this commercial, paint-soaked) occasion is Pongal, the annual harvest festival of the Tamils in South India and Sri Lanka which takes place for four days starting on January 14. In addition to being a time to celebrate the annual harvest, it’s also a time to clean up and re-paint the house. Savvy marketing Asian Paint Company!….